• CASE STUDY TEASER: Successfully Launching a New Corporate Partnership Program During the Pandemic

    Presenter: Terri Hinkley, EdD, MBA, BScN, RN, CAE, CEO at Academy of Medical-Surgical Nurses (AMSN) and Medical-Surgical Nursing Certification Board (MSNCB)

    CEO Terri Hinkley, EdD, MBA, BScN, RN, CAE describes step-by-step why and how her team replaced the association’s traditional conference sponsorship program with a new, year-long, customized Premier Partner program. The new program provides much more value for members, the association, and corporate partners.

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