• Case Study Teaser with Janelle Benefield

    Learn from the Best: Non-Dues Marketing Strategy with The Florida Bar

    In this interview with Terry Hill, you will learn how The Florida Bar continually vets new non-dues revenue programs, along with his thoughts on how to make a non-dues revenue program successful in general. You may be surprised to hear that once an affinity program is approved through their vetting process they are granted unlimited access to The Florida Bar members. Learn how Terry and his team approve and monitor the communications going out to their members while allowing their sponsors the opportunity to serve as thought leaders and market to their membership base—all while focused on providing value for their members. Terry also shares his thoughts on ways they have continued to serve their members during COVID and have launched programs to address mental health concerns during these challenging times. Terry will explain the difference between working with vendors vs. a true partner and how to spot the difference.

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