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Case Study Teaser with Janelle Benefield
Learn from the Best: Non-Dues Marketing Strategy with The Florida Bar
In this interview with Terry Hill, you will learn how The Florida Bar continually vets new non-dues revenue programs, along with his thoughts on how to make a non-dues revenue program successful in general. You may be surprised to hear that once an affinity program is approved through their vetting process they are granted unlimited access to The Florida Bar members. Learn how Terry and his team approve and monitor the communications going out to their members while allowing their sponsors the opportunity to serve as thought leaders and market to their membership base—all while focused on providing value for their members. Terry also shares his thoughts on ways they have continued to serve their members during COVID and have launched programs to address mental health concerns during these challenging times. Terry will explain the difference between working with vendors vs. a true partner and how to spot the difference.
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Oct. 10, 2023 Non Dues-a-Palooza Expert Series: "Be the Association Hero: Increasing 2024 Non-Dues Revenue"
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September 2023 Expert Series: "Unleashing New Revenue Potential with Association Job Boards: A Comprehensive Guide for...
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August 2023 Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association
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July 2023 Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys
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May 2023 Expert Series: Findings from Interviews with 100 Corporate Sponsors that Can Help Associations Improve their...
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NDaP 2022 Closing Keynote: The Thang