The Future of Association Revenue

In 2020, COVID accelerated the need for associations to engage digitally, creating a permanent shift in the importance of digital engagement to remain relevant with members. This shift disrupted traditional non-dues revenue streams for associations, most of which will never fully bounce back. This session will teach you how to ensure your non-dues revenue models are aligned with current association trends, and how to successfully generate value for members, sponsors, and most importantly, your association. (Spoiler alert: It’s not just about the money!)Expect to learn:

  1. Digital engagement is here to stay, creating digital monetization opportunities
  2. Proven digital non-dues revenue models that work for all stakeholders
  3. How partners can increase your association’s value to members
  4. How to protect legacy non-dues revenues before it's too late
  5. How to get started with no money down
Learn how progressive associations are exploiting these non-dues revenue models to drive engagement and maximize revenue in 2021 and beyond.Thought Leader: Dan Stevens, President, AssociationTV/WorkerBee, TV, inc Dan has over 30-years of association experience and takes pride in driving the industry forward. Dan’s first experience in the association world started in 1991 when he launched a chapter for the Entrepreneurs’ Organization (EO). Dan has served on EO’s International Board of Directors in various positions, including International Chairman in 1996-1997. Today, EO is a global association of over 13,000 entrepreneurs. Dan is the Founder and President of WorkerBee.TV, Inc., an online platform and multimedia services organization that has developed strategic models specific to the needs of associations. WorkerBee.TV’s flagship platform and service offering - Association TV® - empowers associations to inform, educate and inspire their members and prospects.

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