Top 5 Content Models for 2022 that Engage Sponsors and Members (May 2022 Expert Series)
During this session you will learn how much the needs of members and sponsors have changed – and for the better. The past was about brand advertising and minimizing the “noise” of sponsors around good editorial content. The shift to content marketing has opened up models that are good for BOTH members and sponsors, and we will review 5 models that are growing in popularity with associations – helping engage members and grow digital non-dues revenues.
What you will learn…
– Associations don’t have to trade dollars for pennies when moving to digital sponsorship
– Associations can create models that create compelling content that help both members AND sponsors
– See the top 5 models that are helping associations make the shift to positive non-dues revenue AND strong digital member engagement
This session is in partnership with Association TV/WorkerBee.TV, and the speaker is Dan Stevens, President of WorkerBee.TV.
CLICK HERE for PDF of presentation.
August 2023 Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association
July 2023 Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys
May 2023 Expert Series: Findings from Interviews with 100 Corporate Sponsors that Can Help Associations Improve their...
NDaP 2022 Closing Keynote: The Thang