Associations used to talk about ‘diversifying revenue’ as a best practice, but COVID has made non-dues revenue into a very real necessity. Thad Lurie leads explorations of using data to both support internal non-dues revenue growth and create sustainable revenue products for your members and industry. Included is a follow-up to his talk and insider conversation!

In a nutshell, what will you learn?
– You will gain an understanding of several ways data can support and streamline their current non-dues product offerings
– You will improve awareness of targeted data products and services that could be sold to their members, sponsors, and industry