July 2023 Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys

Picture this: you have a new, genius non-dues revenue idea. Members are clamoring for the offering, the market is ripe, projections are strong, the board is all in -... more

NDaP 2021 August Expert Series: Make Your Meetings a Ca$h Cow: Extending the Life and Revenue of Your Virtual & Hybrid Meetings

Watch as Joanna Pineda and Brian Clark, both with the Matrix Group/BeSpeake discuss how to make your meetings a cash cow.

NDaP 2022 Incubator Experiment Panel Discussion: Associations Try New Ideas

Watch as Joanna Pineda, CEO and Chief Troublemaker at The Matrix Group / BeSpeake, facilitates a non dues revenue discussion with Amanda Bureau, National Association for... more

A One-Two Punch: Innovative Member Benefits that Drive Revenue (Non Dues-a-Palooza Expert Series March 2022)

As associations, you always strive to provide valuable services as part of membership dues AND offer paid services that generate non-dues revenue. But what if you could... more