Videos in "Bruce Rosenthal"
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NDaP 2022 Panel Discussion: Creating Business Models as a Strategy for Sustainable Non-Dues Revenue
Watch as Bruce Rosenthal of Partnership Professionals Network facilitates a panel discussion with Lindsay Currie, CAE, Council of Undergraduate Research, and Erik Burns,... more
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How Associations Can Tap a New Source of Non-Dues Revenue in Corporations
What a great closeout of 2021 with a session from Bruce Rosenthal of the Partnership Professionals Network, and Lori Zoss Kraska from Growth Owl, LLC. To give you a... more
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CASE STUDY: Successfully Launching a New Corporate Partnership Program During the Pandemic
Terri Hinkley, EdD, MBA, BScN, RN, CAE, Academy of Medical-Surgical Nurses (AMSN) and Medical-Surgical Nursing Certification Board (MSNCB), interviewed by Bruce... more
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COVID-19 Silver Linings for Non-Dues Revenue: Corporate Sponsorship Growth Opportunity
COVID-19 is an opportunity to modify the traditional conference sponsorship model to increase revenue and member value for associations. Learn about non-dues,... more
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CASE STUDY TEASER: Successfully Launching a New Corporate Partnership Program During the Pandemic
Presenter: Terri Hinkley, EdD, MBA, BScN, RN, CAE, CEO at Academy of Medical-Surgical Nurses (AMSN) and Medical-Surgical Nursing Certification Board (MSNCB) CEO Terri... more