• A One-Two Punch: Innovative Member Benefits that Drive Revenue (Non Dues-a-Palooza Expert Series March 2022)

    As associations, you always strive to provide valuable services as part of membership dues AND offer paid services that generate non-dues revenue. But what if you could offer paid services that are so valuable, they increase the value of membership?

    Sound too good to be true? It’s not! Many of your association peers are developing innovative digital products and services that not only better serve their members and strengthen membership, but also bring in some serious cash for their organizations.

    On March 30th, Joanna Pineda, Matrix Group CEO and Chief Trouble Maker, give you a whirlwind, behind-the-scenes tour of some recent association projects that are better meeting members needs online, while providing enhanced or new revenue sources. We showcased:

    – A paid subscription service that provides university officials with insider school information
    – A year-round education portal that is attracting more learners
    – A partner marketplace that delivers sponsor benefits year-round

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