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CASE STUDY TEASER: Digital Content Monetization with Association of Nutrition and Food Service Professionals
Presenter: Dan Stevens, President, WorkerBee.TV, Inc
ANFP (with the help of Association TV) has created a robust digital content offering for its members – and along the way generated enough non-dues revenue to cover the costs of programming. Digital offerings should not be free. ANFP demonstrates that video (and multimedia) content can be sponsored and that programming delivers consistent viewers that drive measurable ROI on association objectives. After experiencing proven success with the video content platform, ANFP has added a vendor solution center and events hub to their digital offering – again, while keeping their sights on member satisfaction and association non-dues revenues.
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August 2023 Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association
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July 2023 Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys
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May 2023 Expert Series: Findings from Interviews with 100 Corporate Sponsors that Can Help Associations Improve their...
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NDaP 2022 Closing Keynote: The Thang
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April 2023 Expert Series: 5 NEW Ideas to Transform Your Auction. It Might Not Be What You Think…
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This Year at Non Dues-a-Palooza!