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CASE STUDY TEASER: Leadership Reboot
Presenters: Rhea M. Steele, CAE, Chief of Staff and Jen Lewi, CAE, Staff Vice President, Membership & Development of the School Nutrition Association
The School Nutrition Association has about 40 staff and a budget of $12M. They serve over 50,000 members all of whom work in school nutrition ensuring kids have access to healthy meals every day. SNA also serves as a resource to the leaders of its state components. In April 2020, SNA, like many associations, was forced to cancel their national leadership conference which serves as a leadership training institute of sorts for the Presidents, Presidents-Elect, State Association Executives, and Future Leaders program.
Instead of just moving the conference online, SNA decided to create an entirely new product that was relevant, accessible, and would stand the test of time – and pandemic. Join Rhea and Jen to learn more about what SNA did, how it was picked up and built upon by other departments, and how SNA was able to generate a brand new stream of non-dues revenue for the association.
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Oct. 10, 2023 Non Dues-a-Palooza Expert Series: "Be the Association Hero: Increasing 2024 Non-Dues Revenue"
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September 2023 Expert Series: "Unleashing New Revenue Potential with Association Job Boards: A Comprehensive Guide for...
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August 2023 Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association
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July 2023 Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys
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May 2023 Expert Series: Findings from Interviews with 100 Corporate Sponsors that Can Help Associations Improve their...
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NDaP 2022 Closing Keynote: The Thang