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CASE STUDY TEASER: Partner Past the Exhibit
Presenter: Erik Burns, EdD, MA, MBA, Director of Corporate Engagement, American Association of Pharmaceutical ScientistsAfter more than a decade of shrinking square-footage and year-over-year declines in the number of exhibitors, it’s time to face the truth: our members aren’t buyers–they’re learners. The right partners for us aren’t sellers–they’re teachers. With this insight, and in the crisis created by a spectacular cratering of an exhibit floor, explore this case study about rebuilding a business strategy. -
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Oct. 10, 2023 Non Dues-a-Palooza Expert Series: "Be the Association Hero: Increasing 2024 Non-Dues Revenue"
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September 2023 Expert Series: "Unleashing New Revenue Potential with Association Job Boards: A Comprehensive Guide for...
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August 2023 Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association
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July 2023 Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys
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May 2023 Expert Series: Findings from Interviews with 100 Corporate Sponsors that Can Help Associations Improve their...
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NDaP 2022 Closing Keynote: The Thang