• CASE STUDY TEASER: Partner Past the Exhibit

    Presenter: Erik Burns, EdD, MA, MBA, Director of Corporate Engagement, American Association of Pharmaceutical Scientists 
    After more than a decade of shrinking square-footage and year-over-year declines in the number of exhibitors, it’s time to face the truth: our members aren’t buyers–they’re learners. The right partners for us aren’t sellers–they’re teachers. With this insight, and in the crisis created by a spectacular cratering of an exhibit floor, explore this case study about rebuilding a business strategy.
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