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Case Study Teaser with Dave Will
$45k Out of a Single Question
Description: Context allows us to better understand an individual’s motivation so we can provide more relevant engagement. Transactional data does not provide context. This case study will show how context helped this particular association earn a quick $45k off of a single question in their conference registration drive. We’ll look at a couple of other examples of associations driving greater attendance to events by finding out what’s important to them BEFORE making the pitch.
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Oct. 10, 2023 Non Dues-a-Palooza Expert Series: "Be the Association Hero: Increasing 2024 Non-Dues Revenue"
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September 2023 Expert Series: "Unleashing New Revenue Potential with Association Job Boards: A Comprehensive Guide for...
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August 2023 Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association
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July 2023 Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys
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May 2023 Expert Series: Findings from Interviews with 100 Corporate Sponsors that Can Help Associations Improve their...
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NDaP 2022 Closing Keynote: The Thang