• Case Study Teaser with Dave Will

    $45k Out of a Single Question

    Description: Context allows us to better understand an individual’s motivation so we can provide more relevant engagement. Transactional data does not provide context. This case study will show how context helped this particular association earn a quick $45k off of a single question in their conference registration drive. We’ll look at a couple of other examples of associations driving greater attendance to events by finding out what’s important to them BEFORE making the pitch.

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