CASE STUDY: Digital Content Monetization with ANFP

Presented by Dan Stevens, President, WorkerBee.TV, Inc With the help of Association TV, ANFP has created a robust digital content offering for its members – and along the way generated enough non-dues revenue to cover the costs of programming. Digital offerings should not be free. ANFP demonstrates that video (and multimedia) content can be sponsored and that programming delivers consistent viewers that drive measurable ROI on association objectives. After experiencing proven success with the video content platform, ANFP has added a vendor solution center and events hub to their digital offering – again, while keeping their sights on member satisfaction and association non-dues revenues.

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