CASE STUDY: Successfully Launching a New Corporate Partnership Program During the Pandemic

Terri Hinkley, EdD, MBA, BScN, RN, CAE, Academy of Medical-Surgical Nurses (AMSN) and Medical-Surgical Nursing Certification Board (MSNCB), interviewed by Bruce Rosenthal, Professional Partnership Network Terri describes step-by-step why and how her team replaced the association’s traditional conference sponsorship program with a new, year-long, customized Premier Partner program. The new program provides much more value for members, the association, and corporate partners.