CASE STUDY: Partner Past the Exhibit

Erik Burns, Director of Corporate Engagement, American Association of Pharmaceutical Scientists After more than a decade of shrinking square-footage and year-over-year declines in the number of exhibitors, it’s time to face the truth: our members aren’t buyers–they’re learners. The right partners for us aren’t sellers–they’re teachers. With this insight, and in the crisis created by a spectacular cratering of an exhibit floor, explore this case study about rebuilding a business strategy.